Spotify keeps an eye on the difference between traditional user accounts and label profiles, and not just regarding freemium and premium subscription levels. It is important that your label profile be verified so as to entice Spotify playlist curators to include you in their own playlists. A blue check-mark will appear on your label page once verified and you will be able to use your full, real label name without underscores (if any).
What do I need to do to verify my label page? Contact us at firstname.lastname@example.org and we'll handle the rest of the process.